Benidorm the favourite destination in the Madrid underground

More than 1700 TV screens of the Madrid underground network are showing during this week the wide holiday offers that you can find in Benidorm for the Easter days.


The Tourism Foundation has started a campaign to get some Spanish clients for the Easter holidays in Benidorm. The final target is to spread the wide selection of apartments, camping in Benidorm and hotels to enjoy a perfect holiday in Benidorm.

This campaign has been launched mainly in Madrid, although it is present in 10 Spanish cities more from Castilla León, Castilla La Mancha, Asturias, La Rioja, Euskadi, Cantabria and even in the Comunidad Valenciana. The main target is to get the holiday makers that are still on doubt on where to spend their Easter days; it is mainly focus on the possible clients of hotels and camping sites in Benidorm.

Benidorm main subject in the Madrid underground
People say that the sun comes out everyday in the Madrid underground. A video of the Benidorm weather, gastronomy and leisure complexes is being shown on the 1700 TV screens located in some platforms and underground cars.

The target for this advertising effort is an upper middle class urban young tourist not older than 39 years old, who is a potential client for camping sites and apartments.

Benidorm from the M-40 to the Cantabrian Sea
Benidorm image will be a constant up to the summer months through big hoardings in some important roads like the M-40, the A-3 in Madrid or the Valencia accesses in Madrid. You will be able to find publicity from the Costa Blanca in some other cities like Pamplona or Logroño and even in the train stations of Gijón, Santander or Bilbao.

Fashion and Benidorm together
This campaign is also considering the advertising action in some Spanish well known press media like Elle magazine. In the March edition you will be able to find a fashion photographic report with some Benidorm spots and establishments.

And, of course, Benidorm also in Internet
You can find this campaign on the internet in the travel website Muchoviaje.com. There you can find specific offers for the night leisure, sports, culture, etc. for any kind of preferences.


Camping Villasol
Camping in Benidorm
http://www.camping-villasol.com